PayPal Holding, Inc. ranked the most populous black nation and the largest African economy Nigeria as the 3rd highest mobile shopper worldwide.
The online payment giant is the most popular medium among
Nigerian cross-border shoppers, and estimated 55 percent of all oversea online purchases in the past 12 months were done via PayPal.

Read More

The Secret to Massive Trends and Followers

I have been managing social media accounts for brands and many celebrities for over 3 years now and one thing i have come to realise that is common with all my clients is this question... HOW DO I TREND? 

The request i get varies but the bottom line is that they all want more reach and engagement. The truth is there is no trick to this, you just have to dish out the right content at the right time to your audience. 

Read More

10 Features You Probably Didn’t Know Exist On WhatsApp

WhatsApp, the magnificent app Facebook bought for $19billion (£12 billion), is used by more than 900 million people around the world and has become one of the best ways to connect with people in different countries or have group conversations.

Read More

The thin line between Creating and Consuming Content on Social Media

The internet has allowed us to store and process huge amounts of content and data, alleviating the need for print documents. We now have access to a staggering amount of information online and they are extremely easy to access through our mobile devices every day thanks to google and all the social media networks around.

Read More

Mark Zuckerberg (on Earth) is doing a Facebook Live with astronauts (in space)

Facebook CEO Mark Zuckerberg has already done a handful of Facebook Live broadcasts, talking about Facebook and its initiatives as well as interviewing members of the company. 

For his next Facebook Live, however, Zuckerberg is doing something a little more ambitious.

Read More

WhatsApp’s Just Launched Desktop Apps For Windows And Mac

Facebook’s 1 billion user-messaging behemoth, WhatsApp announced a few hours ago on their blog that users can now access their messages on their PCs via a native desktop app. Well, some of them. Mac users who use anything older than OSX 10.9 Mavericks and Windows users running Windows 7 and older will not have access to the service. Those ones will have to make do with using WhatsApp Web in their browsers.

Read More

How Instagram New Logo was Created

Well, you read the headline, you already know what this story is about and you’ve seen the image. All that’s left is for me to let you know what I think about it. Its lovely.
 You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form.

Read More

Don't Post when you are Emotional

I am about to do something contrary to the topic of this post just to overemphasize my point. I have been abhorring this in my mind for a while now and i am sure a lot of celebrities can relate to this. Posting on social media when angry or exited can come naturally to us all but from my experience as a P.R and handling accounts for some A list artiste and brands i have come to realize that you might be doing more harm than good if you let yourself be carried away by emotions rather than deductive reasoning when expressing yourself online.

Read More

You are what You share on Social Media

Many people have argued this point overtime from both sides with valid points to back up their views but the truth still remains that social media has unexpectedly evolved in to our modern day business card.

Read More

SHORTLIST Tech Launches- for Freelancers

SHORTLIST Tech, an online headhunting platform targeted at digital skills, hopes to be the go-to destination for employers needing tech skills ranging from bloggers to developers. Managing Director, Tayo Leigh explains their mission saying, “Nigeria currently is such an exciting place for online business and we’re seeing a huge demand for digital talent. Our job is to give employers and job seekers direct access to each other quickly and efficiently”. The platform allows companies locate talent directly by giving them access to the database of candidates’ profiles.

Read More

Mark Zuckerberg set to Launch Facebook Live feature for Everyone

The social networking platforms as we all know it is gradually shifting in to a new era as the major social network sites are now paying more attention to videos. Its an era of video streaming as the battle for supremacy is changing all the rules of the game. 

New social networking video streaming enabled apps with cooler features are coming on board, like SnapChat and Periscope.
This is one of the reasons facebook boss made this announcement just a few hours ago on his official facebook account...read below.

Read More

Instagram was down for a while Today and No its Not an April Fool

Instagram was down this morning, and it wasn't very funny.

The service was not only unresponsive on mobile: the Instagram website at one point consisted only of a "5xx Server Error" message. However, the problems seem to already be resolved, as both the mobile and the desktop version can be accessed.

Read More

Users can now Post 60 Seconds Video on Instagram

As part of its commitment of bringing users fun, flexible and creative ways to create and watch video, Instagram now allows its users to tell their stories in up to 60 seconds of video.

…and they say it is one step of many that users will get to see this year.

Read More

The Power Of Social Media: What to do when you go Viral

I am very sure by now you must have seen the image above on one of your social media networks. If you have not then you are in luck because the original source of all those picture which is an instagram account with the handle name @Oluhyperclassical managed by the hyper realism oil painter Oresegun Olumide is the place to get it.

Read More

Soon, You’ll Be Able To Subscribe To An IROKO Tv Daily Plan

Always a good idea to tailor your product to the market you have, rather than the one you wish you had. Online VOD (video-on-demand) service provider, iROKO tv is doing that by giving their users the option to buy access to their content for as little as a week or even a day. Over the next few weeks, iROKO users in Nigeria, Ghana and Tanzania will see the daily and weekly subscription options activated for them.

Read More

Over 3 Million Businesses Are Now Advertising On Facebook, Up 50% From Last Year

There are now more than three million businesses actively advertising on Facebook. Majority of these, about 70%, are based outside the US. The social network is popular with small businesses, with approximately 50 million micro, small and medium-sized enterprises using Facebook’s free Pages product to promote their brands and connect with customers.

Read More

Forbes 400 list for this year has been published peaking high compared to last year’s figures and enlisting newcomers as well. Amazon CEO Jeff Bezos and Facebook CEO Mark Zuckerberg both zoomed into the top 10 richest for the first time.

Read More

Skits Wants To Help You Make Money On Social Media

It’s no secret that internet users are spending increasing amounts of time on social media. Everyday, millions of Nigerians create and consume most of their content on Facebook, Instagram and Twitter, and this behavior is exactly what Nigerian entrepreneur, Ugo Iromantu wants to exploit with his new app.

Read More

Irokotv Now Provides Nollywood Content In French with Iroko+

The first fruits of the Canal+ investment in Irokotv have ripened. After a vague allusion to the launch of a shiny new product on Twitter, Irokotv’s founder and CEO, Jason Njoku took to his blog to announce Iroko+, which is basically previous Irokotv content, overdubbed with French.

Read More

Facebook Launches Reactions-You Can Now Do More Than Just ‘Like’ Your Friends’ Posts

Facebook has launched Reactions, an extension to its ubiquitous Like button, that gives you more ways to share your reaction to a post quickly and easily.

You can now react to posts with a Like, Love, Haha, Wow, Sad, or Angry emoticon.

In a statement, the social network describes this move as a way for people to easily and quickly express how they feel in reaction to a post.

Read More