The Secret to Massive Trends and Followers

I have been managing social media accounts for brands and many celebrities for over 3 years now and one thing i have come to realise that is common with all my clients is this question... HOW DO I TREND? 

The request i get varies but the bottom line is that they all want more reach and engagement. The truth is there is no trick to this, you just have to dish out the right content at the right time to your audience. 

What is a trend on Twitter?

A trend on Twitter refers to a hashtag-driven topic or a phrase that is immediately popular at a particular time. On Twitter's iPhone and Android apps, you can find trends by simply tapping on the search icon. When signed in to twitter.com on a desktop or laptop computer, trends are listed in many places, including the Home, Notifications, Search Results, and Profile pages.

When something trends on Twitter, it has the potential to reach millions of people. Twitter users commonly use "hashtags" to participate in trending topics. For example, during an international sports event such as the World Cup, Twitter users will append "#worldcup" to the end of their tweets to show their tweet is related to the topic. The tweet then appears as part of the feed if people click on the "#worldcup" topic on the Trends list.

The trend happens, client pays us. Usually there is a delay in payment because the money comes from the client who has a reputation of trying to get instant ROI (return on investment). How do we tell the brand how it all went? There is no miracle...There is an online tool called http://hashtracking.com. This gives you real-time data of the impression of the hashtag, contributors, reach and the messages used with the hashtag.

so how then do you get something to trend?

There are many reasons why certain hashtags trend. Some trend because of a big following while others trend because of the news. In order to get your hashtag on Twitter to trend, these are the 5 things you need.

1. Have a large, targeted following. Many of the people who get their own hashtag trending tend to have well over 50,000 followers. Find the most successful Twitter user in your niche and follow that person’s followers who are likely to follow back. Your following will eventually grow large enough to get a hashtag to trend on Twitter.

2. Make the hashtag something good enough to trend. If you are approaching a certain follower milestone, tweet that out. Uber Facts used the hashtag #UberFactsTo6Million to get more people knowing about their approaching milestone.

3. Give your followers a reason to tweet with the hashtag. Uber Facts decided to do a $100 giveaway. Esurance decided to do a $1.5 million giveaway. Famous Vine users decide to follow (some) of the people who tweet with the hashtag.

4. Ask for tweets and retweets. Anyone who tweeted #UberFactsTo6Million or retweeted Uber Facts tweet with the hashtag got entered into the giveaway. As the hashtag started getting attention, people went to Uber Facts’ original tweet, saw the giveaway, and decided to retweet the tweet and get in on the action.

5. Give people a reason to continue tweeting. Uber Facts decided to double the prize from $100 to $200 in honor of the tweet trending. This got more people’s attention and resulted in the hashtag trending for a longer period of time.

These days it is very easy to get a word, phrae or video to trend online if you have enough money to dish out. There are people you can pay for this.  How you did it is not there concern as long as they TREND.