Thursday, 17 July 2014

Facebook and Twitter Begins Testing a Buy Button For Businesses

Facebook just introduced a new feature that businesses will like. They announced on Thursday that it is testing a Buy button to help businesses drive sales through the News Feed and on their Facebook Pages.


"With this feature, people on desktop or mobile can click the 'Buy' call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook,"   the company said in a statement on its website.

The social network had announced earlier this year that it planned to introduce more call to action options for marketers, including a Shop Now button.
Twitter is also said to be experimenting with a Buy Now button to boost the e-commerce potential from the social network. Source: Mashable

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